Sunday, April 4, 2010

Peter Max is a American artist best known for his iconic art style in the 1960s. At first, his “Cosmic 60s” art, as it came to be known, appeared on posters and were seen on the walls of college dorms all across America. Max's art work was a part of the psychedelic movement in graphic design which was the engine that drove the American Pop movement. During this time, Max became fascinated with new printing techniques that allowed for four-color reproduction on product merchandise His work was much imitated in commercial illustration in the late 1960s and early 1970s. “Madison Avenue” quickly recognized the marketing potential of this popular imagery and Max’s art was subsequently licensed by 72 corporations and he has become a household name to this day. In 1962 Max started a small Manhattan arts studio with friend Tom Daly, The Daly & Max Studio. Daly and Max were joined by friend and mentor Don Rubbo who it was said was the ampersand in the Daly & Max Studio name., and as such the three worked as a group on books and advertising. This advertising placard obviously originates during this period.

This placard displays the iconic Toulouse- Lautrec portrait image with the artists name in Max’s signature cosmic letter font, crowded within the derby style hat. This printed image is glued down to a 31 high" x 21 1/2" wide, 3.4” thick section of plywood cut in silhouette conforming to the profile of the image. This image is identical to the rare “Toulouse-Lautrec serigraph of 1974 of which there was printed an edition of only 125. Interestingly, the image of the Daly & Max Studio predates the Max serigraph by nearly 12 years.

An interesting bit of Pop Art trivia.

This object is currently being auctioned on Ebay-Check out Artsentinel item #230458165750

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